Stelios Haji-Ioannou

News reported in Lloyds List that Stelios Haji-Ioannou has sold easyCruise to Hellenic Seaways should come as no surprise. Sir Haji-Ioannou, who probably only comes second to Sir Richard Branson in terms of self-promotion, describes himself as a 'Serial Entrepreneur'. Unfortunately, after success with money from his father Loucas in Stelmar Shipping and easyJet subsequent attempts at entrepreneurship have been muted. The reason for this may lie in the fact that both Stelmar and easyJet were not original concepts. Southwest Airlines for example pioneered the low cost carrier concept in the 1970s. easyCar, easyCruise and easyHotel, however, can be credited to his original thinking. Whether they will ever be successful is another matter. Perhaps the 'easy' brand is running out of steam...

http://www.lloydslist.com/ll/news/stelios-sells-easycruise-to-hellenic-seaways/20017687094.htm;jsessionid=BAC2B779BB8690DC5746E47306E5F575.5fa4e8cc80be35e2653c9f87d8b8be45bf6ba69a